The coaching program expanded significantly, allowing the firm to bring on additional coaches and launch a new coaching platform. Targeted messaging became a key differentiator for attracting high-fit clients. They also built a stronger marketing team, developed consistent systems, and increased their product sales.
Results Obtained
Despite a developed ICA (ideal client avatar), their messaging felt disjointed and salesy. There was no clear value ladder, no cohesive next steps, and no strategic flow across platforms—just a lot of noise hoping to drive conversions.
