Website traffic increased by 46%. Email open and click-through rates rose significantly. Social reach expanded, and their YouTube channel grew from 2,600 to 10,500 subscribers—becoming the firm’s #1 source of new consultations. Watch time and engagement also skyrocketed, doubling monthly view counts and boosting trust and visibility.
Results Obtained
While their original copy was factually accurate, it lacked emotional resonance with their highly specific audience. Their growing YouTube channel also began to plateau, limiting organic reach and consultation growth.